Why use RSS news feeds for a website?

According to Wikipedia, RSS (Rich Site Summary;often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works.

RSS feeds for websites can enrich websites and information services with audience focused news feeds . Web publishers using RSS as a communication tool are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

Typically, RSS feeds on websites contain news headlines and/or content summaries. The news headlines contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains the full text article.

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